It’s easier to upsell to existing customers than to acquire new ones. Although Call-Lab can also assist with Lead Generation, it is an expensive practice.

It is much easier and more cost effective to optimize the sale to a customer who already trusts you and has bought something from you in the past or is about to make a purchase now than to sell to a new prospect who has never heard of your brand.

The probability of selling to existing customers is 60-70%, while the probability of selling to a new prospect is 5-20%.

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